Defence Housing Australia (DHA) is asking all Australians, ‘what do you look forward to?’ through its latest marketing campaign. The integrated campaign highlights the security and guaranteed rental return of investing in DHA property.
Created by McCann Sydney, the campaign and new positioning—“Look forward”—aims to raise awareness of DHA as national property developer. DHA builds innovative residential communities and provides housing for Defence members and their families.
‘The campaign promotes a premium property investment solution that is accessible, safe and easy to manage for all types of investors,’ DHA Managing Director Peter Howman said.
‘It outlines the long-term benefits of investing in DHA-managed properties, including guaranteed rental income, annual rental reviews, leases up to 12-year leases, and repairs and maintenance on the property.’
The campaign uses a split screen filming technique, and will be seen across television and cinema, as well as content in digital, social, content-marketing, out-of-home and press.
‘We’re all about looking forward – looking at ways we can grow our business, offer innovative housing solutions, and continue to develop strong partnerships with our tenants, investors and business stakeholders,’ Mr Howman said.
To find out more, visit www.dha.gov.au/lookforward