Investing with DHA
Objective
- Sustainable long-term financial structure
| Key performance indicator | 2012–13 target | 2012–13 achievement |
|---|---|---|
| Lessors satisfied with overall customer service | 90% | 96% |
Major outcomes
- Generated $353.4 million in SLB revenues in line with the Corporate Plan figure of $348.8 million.
- Established an unlisted property trust to hold DHA properties on sale and leaseback terms and initiated sale of units in the trust to private investors through Centric Wealth.
- Exceeded DHA lessor satisfaction targets with almost all aspects of leasing, property management and customer service (83% to 100% nationally).
- Negotiated with lessors to retain 342 leases against the Corporate Plan figure of 472 and extend 978 leases against the Corporate Plan figure of 1,012.
- Partnered with lessors under DHA Refresh to upgrade 17 properties in Sydney, Melbourne and Brisbane ensuring they remain in DHA’s portfolio for the longer term.
- Launched a revised, web-based application to facilitate direct leases from private owners, helping to achieve 167 direct leases against the Corporate Plan figure of 197.
- Signed a marketing agreement with the Canberra Raiders to promote DHA and its retail SLB product to a mass media audience and generate future investor demand.
- Generated a record number of new registrations of interest in the retail SLB product through a consistent multi-channel marketing campaign.
- Continued to foster business-to-business relationships with financial institutions and brokers, increasing retail SLB property settlements and reinforcing DHA as a credible investment option.
- Launched a ballot system to allocate retail SLB properties to prospective investors where demand exceeded supply.
- Continued to foster relationships with lessors through exclusive events, promotions and subscriptions.
- Launched Leasing4U, a project to review leasing policy with a view to improving consistency of service delivery to DHA lessors.